MISSION:- To understand customer needs. To use our marketing & technical engineering expertise. To provide solutions to our diversified customer base. To optimize our product portfolio, marketing & distribution channels to provide excellent service to our target customers at a competitive price. To commit to continuous improvements. To seek vendor partnership. STRENGTH:- Excellent customer contacts. Broad range of electrical and electronic products. Team of Professionals qualified and competent electrical/electronic engineers. Aggressive Product promotion. Good pricing strategy. Advance inventory planning and forecasting. Constant updates on the market strategies. Centralized inventory management. Offer value-added services. Restructured to meet customer and vendor requirements. Positioning for regional participation in Asia Pacific markets. Broad understanding and knowledge of industry trends. Proven abilities to develop new customers and markets.